CDB’s CTCS provides small hotels in the Bahamas with marketing training

Fifteen small and boutique hotel operators in the Bahamas are now better equipped to market their product and services due to training received during a five-day workshop on “Marketing Techniques for Small Hotels” conducted by the Caribbean Development Bank’s (CDB) Caribbean Technological Consultancy Services (CTCS).

The workshop, held September 1 – 5 at the SuperClub Breezes hotel was coordinated by the Bahamas Co-operative League Limited and included: methodology for developing a marketing strategy;  main sources of marketing portals and costs and benefits;  brand development and new trends in brand management; developing marketing action plans; social media marketing and, gaining market share.

All participants in the workshop will receive follow up on-site coaching to assist them with transferring knowledge and skills learnt to the work place, and to finalise and initiate the implementation of their marketing action plans developed during the workshop.

CAPTION (standing L-R): Ivan Evans, General Manager, Coco Plum Resort; Gia Davis, Officer, Antiquities and Monuments Department; Rochell Albury, Representative, Best Stay Bahamas; Angelique Mckay, Leader, Junkanoo Commandos Group; Gail Hanna, Principal, The Catalyst Marketing Group; S. Giovanni Stuart, Director of Communications, Media & Entertainment- Sapodilla Estate; Monique Burrows, Owner/Operator, Rickmon Bonefish Lodge & Motel; Denise Johnson, Owner, Best Stay Marketing and Reservation Services; Doris Kemp-Knowles, Owner/Operator, Ocean Pearl Resort; Gandhi Pinder, Marketing Manager, Sapodilla Estate and Terry Miller, Chief Elder, Earth Village Bahamas. (seated L-R) Judith Taylor, General Manager, Coral Harbour Villas; Sonia Hamilton,  Consultant, The Balmoral  Club; Kaylus Horton-Adams, Facilitator and Marcia Newball, Consultant.