REQUEST FOR EXPRESSIONS OF INTEREST - FIRMS
The University of the West Indies (the UWI) has received financing from the Caribbean Development Bank (CDB) in an amount equivalent to US$ 8,496,100 towards the cost of The University of the West Indies Digital Transformation Project and intends to apply a portion of the proceeds of this financing to eligible payments under a contract for which this invitation is issued. Payments by CDB will be made only at the request of The UWI and upon approval by CDB, and will be subject in all respects to the terms and conditions of the Financing Agreement. The Financing Agreement prohibits withdrawal from the financing account for the purpose of any payment to persons or entities, or for any import of goods, if such payment or import, to the knowledge of CDB, is prohibited by a decision of the United Nations Security Council taken under Chapter VII of the Charter of the United Nations. No party other than The UWI shall derive any rights from the Financing Agreement or have any claim to the proceeds of the Financing.
The University of the West Indies, is the Executing Agency of this Project and now wishes to procure Consultancy Services for training in Website Analytics.
The objective of the consultancy are as follows:
To upgrade the skillset of the members of the Cross-Campus Web and Marketing Team in areas of website analytics. This training will assist the members of the web team to make informed decisions based on the interpretation of the Google Analytics data which each team has been recording over the past few years. The ability to accurately interpret user generated website analytics will play a critical role in refining the online presence of The UWI and sustain competitive advantage in the learning space.
The training will consist of the following components:
- Introduction to Google Analytics covering cookies, channels, tracking, conversions & measurements
- Introduction to Google Tag Manager
- Designing Google Campaigns
- Overview of Google Data Studio – Building & Scheduling Reports
Further details can be found in the attached Terms of Reference. The duration of the assignment is expected to be for a period of 16 days in total. Each Component will be delivered over a maximum (4) day period, with a suggested sixteen (16) contact hours for participants.