Marketing Techniques for Micro, Small and Medium- Sized Hotels: Participants’ Guide
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Summary

This 80-page guide was produced as the main working document of a related sub-regional workshop organised by CDB's Caribbean Technological Consultancy Services Network (CTCS).

The guide is organised into four modules dealing with the nature of marketing and its importance; how to attract customers and bringing the right teams together and, how to market your products.

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